Gamified loyalty for B2B distributors
Your customers keep coming back. And now you know who they are.
Pancadinha, a tap-to-break rewards game, turns the invoice from every purchase into a quick game of breaking gems. The prize is a discount on the next order, in store, by phone or online. No sign-up at the register and no changes to your POS.
Break the gems
The problem
The counter makes the sale. It just doesn't tell you who bought.
Nameless purchases
The receipt doesn't show the business. Customers who stop buying vanish without anyone noticing.
Sign-ups that hold up the line
Asking for details at the register slows everyone down. The loyalty program never gets off the ground.
Channels that can't see each other
Store, phone sales and e-commerce serve the same customer, each seeing only part of the picture.
How it works
Three steps. Under a minute. Zero training.
- 1
Scan the invoice
In Brazil, every purchase comes with an electronic invoice (nota fiscal) that carries a unique access key. The retailer points a phone at its QR code, and the purchase is checked against the official government record in seconds.
- 2
Break the gems
Every purchase turns into taps in a game people want to come back to. Every gem they break stores up discount.
- 3
Come back to redeem
The discount becomes a voucher that only works with you. The retailer chooses where to use it: in store, by phone or online.
For distributors
Repeat business you can see on the dashboard, channel by channel.
Customers with a name
To save the discount, the retailer enters the company's tax ID (CNPJ). Your walk-in customer finally has a name.
A reason to come back
The discount can only be used on a future purchase with you. Never at a competitor.
Every channel
Store, phone sales and e-commerce in one program. Each manager sees their own channel.
Costs under control
Every campaign has a budget and a cap per business. You know the cost before you start.
No change at checkout
No new POS and no required integration to get started. Staff check the voucher on a dashboard.
Real purchases only
Each invoice counts once. If an invoice is canceled, the discount is reversed.
Illustration. The real numbers come from your own program.
For manufacturers
Your brand, right at the moment the retailer wins.
Completing the card unlocks the golden gem, and that's where the prizes live. From an instant giveaway to a motorbike in a prize draw based on the official results of Brazil's Federal Lottery, you decide what makes retailers want to buy again, with stock, budget and rules per business. Your brand reaches the retailer at the happiest moment of the purchase.
- Instant prizes, in auditable batches
- Draws via Brazil's Federal Lottery
- One prize per business (CNPJ)
- Themed cards for product launches
Prize draws run only after the promotion receives its official government authorization certificate.
Under the hood
Ready to plug into your systems.
A documented API, ready to connect to your ERP and your favorite LLM. Start with no integration and integrate whenever you're ready. View the API docs (in Portuguese)
Screens from the demo distributor (interface shown in Portuguese).
Frequently asked questions
Do I need to replace my POS or integrate my ERP to get started?
No. The retailer scans the invoice with a phone, and your staff check the voucher on a dashboard. ERP integration is optional and can come later.
Who decides how much it costs?
You do. Every campaign has a budget and a cap per business. When the budget runs out, the program stops issuing credit, so nothing goes past what you agreed to.
Does the retailer have to sign up?
Not to play. To save the discount, they enter an email address and the company's tax ID (CNPJ). That's when you learn who they are.
How do you prevent fraud?
Every invoice is checked against the official source and counts only once. If an invoice is canceled later, the discount is reversed.
Does it work in my industry?
If your customers buy with a Brazilian electronic invoice (nota fiscal), Pancadinha works for you, in any wholesale or distribution segment.
See Pancadinha running with your brand.
A 20-minute demo, from QR code to voucher, with your logo on the screen.